Norton Villiers
Pioneers in Engineering and Motorcycling Excellence
Established in 1898 in Wolverhampton, UK
For over a century, Norton Villiers Ltd has stood as a distinguished name in engine and motorcycle manufacturing. With a legacy of innovation and precision engineering, the company has made significant contributions to the industry and achieved global recognition.
Historical Milestones
1911: Introduced their first two-stroke engine, demonstrating a commitment to groundbreaking engineering.
1956: Reached a remarkable achievement with the production of their two-millionth engine, exporting to 140 countries worldwide.
Innovations
Pedal Cycle Advancements: Invented the “Free Wheel” and “Hub Gear,” revolutionizing cycling dynamics and usability.
Flywheel Magneto System: Pioneered the first internal flywheel magneto system, seamlessly combining ignition and lighting in a single, efficient design.
Norton Villiers was formed in the 1960s by merging Villiers Engineering and Norton Motorcycles to combat financial struggles. However, the company collapsed in the early 1970s, leading DMW to acquire its rights and continue manufacturing parts.
The FRICTION BRAKES department at Norton Villiers is clearly not just dabbling in brake linings but rather sculpting a masterpiece in stopping power. The SURESTOP brake linings are a testament to innovation, forged in the crucible of real-world competition, where the difference between victory and an undignified slide into a muddy ditch is measured in fractions of a second.
Our meticulous approach—sourcing water-reducing linings from the US and precision adhesives from Germany—speaks volumes about our dedication to performance. It’s practically an international coalition against poor braking! The water-grooved linings to combat aquaplaning are an inspired touch, ensuring that riders maintain grip even when Mother Nature is feeling particularly mischievous.
The insight into brake setup and the leading shoe’s engagement is particularly compelling. Many assume that if you apply the brakes, both shoes immediately leap into action like a synchronized ballet—when in reality, one does the heavy lifting while the other watches idly from the sidelines. Our suggestion of a double-acting pivot arm to improve the second shoe’s contribution is precisely the kind of forward-thinking engineering that separates the true innovators from the merely adequate.
As for pricing, our competition may try to undercut us, but when their offerings amount to little more than “standard linings plus postage”, it’s clear who holds the advantage. After all, if stopping power was merely about price, we’d all just tie an anchor to the back of the bike and call it a day.
In short, Norton Villiers is not just selling brake linings; we are selling confidence—confidence that when the moment demands it, riders can squeeze the lever and trust that SURESTOP will deliver, leaving the competition trailing in a cloud of metaphorical (and literal) dust.
SURESTOP Brake Linings by Norton Villiers
Precision Engineering for Unrivaled Performance
At Norton Villiers’ FRiction Brakes department, we are committed to delivering high-performance braking solutions designed specifically for competition conditions. Our SURESTOP brake linings have been developed with extensive real-world testing, focusing particularly on trials, low-speed maneuvering, and wet environments.
Advanced Materials for Superior Performance
To ensure unmatched braking efficiency, we have incorporated cutting-edge materials sourced globally:
Innovative Features
Our SURESTOP brake linings include several key advancements:
Water-grooved linings to minimize aquaplaning and maintain traction.
Riveted construction for added security and longevity.
Expert brake setup guidance, emphasizing the critical role of the leading shoe in effective braking.
Optimized Brake Efficiency
In trials conditions, only 20% of the leading shoe engages with the drum, while the second shoe contributes minimally. To maximize braking performance, we recommend the installation of a double-acting pivot arm, which enhances the second shoe’s effectiveness for more balanced and controlled stopping power.
Unbeatable Value
While some competitors offer standard linings plus postage, SURESTOP delivers cutting-edge technology at a highly competitive price. Our commitment to quality ensures that riders benefit from superior stopping power without compromise.
Experience the Difference
With SURESTOP, you’re not just investing in brake linings—you’re investing in confidence, safety, and peak performance. Trust Norton Villiers to keep you ahead of the competition.
Contact us today on 07970 442412 or email to learn more about SURESTOP brake linings and how they can enhance your riding experience.